Our dogs wild cousins, wolves, coyotes, dingos, African wild dogs and the rest of the wild canids eat roughly 3-5% (max) of plant matter, our dogs have a little more, we use between 5-10% plant matter, this includes nuts and seeds as well as veggies, herbs, berries and fruits, so when creating as complete a meal for your pets as we can, we use roughly 10% plant matter, 10-15% heart, 10% bone, 10% offal (5% liver, 5% kidney/spleen mix altered regularly) 5-10% lites (lung material, including trachea) and 50-60% muscle meat (we also chop this into large chunks for our meals so our clients mums and dads can see how much muscle meat has been included, the only exception and the only minced one is our small dog food which is eaten easier this way for little mouths such as a Chihuahua's, puppies and other small breeds, but still contains the same percentage of muscle meat), this consists of pork leg, pork trim and tongue, (heart and lites are classed as muscle meat, but for our purposes and to keep the percentages correct we exclude then in our muscle meat calculation), providing a percentage of muscle meat equal to the animal it came from, we use as many parts of the animal as possible to ensure as complete pork meal as we can. We do this for all our proteins. The pork material along with the plant material and added oils creates a meal containing all of natures nutrients, in optimum form to give your dog a healthy balanced meal, but it doesn’t stop there, by providing many different proteins, from many different animals, adding in a large variety of plant material into all our different foods gives them an eating experience as close to ours as is possible, VARIETY…. It’s not only the spice of life, but the KEY to a healthy life itelf.